Jul 2022: ASEAN Hotels & Restaurants Association (AHRA) representing 9 countries in the ASEAN region invited ADATA to their board meeting for a presentation and discussion on establishing a ASEAN level data analytics and AI platform. With representatives from member countries around the region, ADATA is finalizing an agreement to be the official hotel data analytics and AI engine for the following countries.

Brunei Association of Hotels (BAH);
Cambodia Hotel Association (CHA);
Indonesia Hotel and Restaurant Association (IH&RA);
Laos Hotel and Restaurant Association (LHRA);
Malaysian Association of Hotels (MAH);
Myanmar Hotel Association (MHA);
Hotel and Restaurant Association of the Philippines (HRAP);
Singapore Hotel Association (SHA);
Thai Hotel Association (THA).

“This initiative is crucial in ASEAN’s hotel industry as ADATA will consolidate the currently fragmented data from all hotels in the region. “ADATA is able to provide real time and AI driven decision making tools for strategic and policies development at Country and Regional level.”…CS Goh Director ADATA.

It is expected that an agreement between AHRA and ADATA will be signed in Q3 2022 to kick start ASEAN’s official hotel data platform.